Technorati Bootcamp - Better Your Ranking Pronto
May 8th, 2007 by CourtIn order to blog effectively, you have to know about Technorati. More specifically, in order to properly monetize your blog you have to know how to make it work to your advantage. That’s why I have created the Technorati Bootcamp. It is the intense, thorough Technorati training you need to jumpstart your making money online career.
Each step in the training will help you to understand more about Technorati.
Summary of the Technorati Bootcamp
- What Technorati Is
- How Technorati Is Different Than Google
- How Technorati Rankings Work
- How To Find Where You’re Ranked In Technorati
- Technorati Authority Rating
- Why You Need Technorati To Make More Money Online
- How To Better Your Technorati Ranking In A Hurry (If you know everything else about Technorati please feel free to scroll down to this section.)
What Technorati Is
Technorati is a blog search engine. Think ‘Google’, except Technorati only searches in blogs while Google searches through information on blogs and other types of websites. If you went to Technorati, you could search for anything, just like you can search in Google. Technorati will then return results from the 71 million blogs they have in their database.
How Technorati Is Different Than Google
Technorati searches for information in real-time. You can easily find something in Technorati that was published on a blog 5 minutes ago. Technorati’s database is updated when blogs add new content. It will usually take at least a few days for the same content to get in the Google index, depending on the site that it’s published on. (It happens more quickly on highly ranked sites.)
If you’re searching for today’s information in Google, you’re probably wasting your time, in Technorati you’ll likely find it.
How Technorati Rankings Work
Technorati ranks each and every blog in the world, at least they rank all of the ones they know about. Engadget is currently the world’s #1 blog according to Technorati. The reason that Engadget is #1 is because they have more links from other blogs than any other blog.
The Technorati ranking system is based 100% on links from other blogs. The more blogs you get links from, the higher you will be ranked. Technorati recently published their ranking system, you can read about it here. It basically says that they calculate rankings based on the unique amount of blogs that have linked to you in the last 6 months.
How To Find Where You’re Ranked In Technorati
You will first go to Technorati. You will then look for the search bar, which you will find towards the top of the page. It looks like this:
You will simply type in your domain name and click ’search’. For the purpose of this example I will type ‘courtneytuttle.com’, which is of course my domain name:
Once you have typed in your domain name, you will of course click search. You will then see a chart that looks like this:
If you don’t see it, you haven’t claimed your blog. This means that you haven’t let Technorati know that it’s yours! Follow this link, sign up for Technorati, and claim your blog. Then come back and finish the lesson!
If you do see it, you should be able to easily see what your ranking is. As you can see, mine says, “Rank: 45,767″. This means that my blog is ranked as the 45,767th blog in the world, at least it was at the time I wrote this post. This means that there are 45,766 blogs that have been linked to more than mine.
If you’re just starting out you will probably be ranked between 1,000,000 and 2,000,000. Technorati ranking is very much like golf, the lower the better.
Technorati Authority
Your Technorati authority rating is simple, it is the number of unique blogs that have linked to you. The authority rating for this site is 94; this means that 94 different blogs have linked to me so far. As my authority rating goes up, my Technorati ranking goes down. Remember that down is good for your Technorati ranking.
Why You Need Technorati To Make More Money Online
Many advertisers will decide how much to pay you based on what your Technorati ranking is. If you’re ranked 500,000 advertisers may not want to advertise on your site; they at least won’t want to pay you very much. Here are some specific examples of better opportunities that are only available to sites that have a good Technorati ranking:
- Right now there is an opportunity at PayPerPost that would pay you $25 to write a teeny, 50 word review if your Technorati ranking was better than 9,999. If you don’t have a good ranking, most of your opportunities will only pay about $5. If you can get a really, really good ranking you can take advantage of opportunities that pay $150+. It should take you about 5 minutes to write a 50 word review.
- ReviewMe determines the value of reviews on your site based on your Technorati ranking and PageRank. Bettering you Technorati ranking will better your PageRank. You can read more about increasing PageRank here.
- As you get a better Technorati ranking, you will look a lot better to companies like Text-Link-Ads, who base the amount a link on your site is worth by the amount of links your site has.
As your Technorati rankings increase, you will find that readers will stick around your site longer. If they see that you are ranked in the top 10,000, they will want to know why. I’m not there yet, but I do know that people are finally starting to trust what I say, even though I’m not any smarter than I was two months ago when my site was ranked over 1,000,000 in Technorati.
If you want to build a high-traffic site, you will definitely need a good Technorati ranking.
How To Better Your Technorati Ranking In A Hurry
Now we’re finally getting to what you all want to read right? You want to know how to better your Technorati ranking. 
Since your Technorati ranking is based 100% on links from other blogs, you need to get links from other blogs! Here are some of the easiest and most effective ways to get those links:
- Use the D-List. You can gets links from those sites by simply commenting on the blogs on the list. Don’t leave junky comments! If you leave productive, relevant, informative comments those bloggers will surely visit your site. You will receive emails from many of them. They will link to good posts that they find. Building links is about building relationships; junk comments defeat the purpose and many of the bloggers won’t even allow them to be published. Write good ones! There are well over 100 sites on the D-List that you can contribute to and get links from.
- Use blog carnivals. Each week I take my best articles for the week and submit them to blog carnivals. Blog carnivals list a whole bunch of articles on a given topic. This article will probably be submitted to a handful of blog carnivals. This means that it will be linked to from several different sites. You can easily pick up 10-15 links per quality article you write.
- Be social. I went out today and commented on about 50 new blogs. Many of the webmasters visitited my site and a few of them linked to articles they found here. When you’re friendly and cool people want to get to know you; they’ll visit your site. Getting them to your site is half the battle, writing content that is worth linking to is the other half.
- Work relentlessly on your site. The more value you can provide, the more you will get linked to. My best articles get linked to often, the ones that aren’t as good don’t ever get linked to. Most bloggers miss this step entirely! They like doing the marketing but don’t like to work on providing more value. Would you rather work to get a visitor to your site once or work to get a visitor that will return everyday? If you provide value, they’ll keep on coming back. They will also keep linking to your articles.
Even if you were starting today you should easily be able to get into the top 100,000 blogs of Technorati in less than 30 days. The positive effects will surely follow. If you are already in the top 100,000, try to get in the top 50,000. I’m trying to get into the top 5,000. I’ll be able to get there and you can too if you’re willing to work for it.
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May 8th, 2007 at 7:38 am
Thanks for dropping by my blog. Make sure to visit my new home at http://modernmami.theparentblog.com.
It looks like you have some great information on here. Will have to definitely spend some time reading up on it.
Modern Mami
May 8th, 2007 at 9:29 am
This is such good information! I’m going to put extra emphasis on making my comments quality on the D List so people appreciate me and link back. I don’t think there’s another expert out there providing the amount and quality of blogging information.
May 8th, 2007 at 10:24 pm
Hi,
This is a great lesson to me. I appreciate your hard work
One question here, how did you create the related posts links at the bottom of your post. Is it done manually or through some smart plugins?
Thanks!
May 8th, 2007 at 11:53 pm
Good stuff. I am having a little technorati issue that I haven’t figured out how to resolve. I have a typepad account. The URL I wish to use is http://www.goldyworld.com but some links go to http://www.goldyworld.com/goldyworld. I wish technorati could see that they are the same.
Keep up the good posts.
May 9th, 2007 at 6:11 am
Some good tips there. I am going to take a look at Blog Carnival i hadn’t heard of that one
May 9th, 2007 at 7:03 am
Nice post Court - very thorough and well written!
May 9th, 2007 at 10:18 am
Nice post.. very informative.
There’s this site http://favorite.me.uk that automates the technorati favorites exchange, it will not increase the rank but it’s definitely good for more exposure.
May 9th, 2007 at 1:37 pm
I don’t think you already have this info in here, so here goes. You can check to see how many sites are linked to an individual post by typing the url for the post into the search box.
Court - On another note, I have added “DoFollow!” Can you add me to the D-List? Much obliged! Also, is it kosher for any of us to set up and copy your D-List page on our own blogs. I don’t want to do this unless that’s ok with you. Thanks!
May 9th, 2007 at 3:19 pm
Court,
With Technorati judging in the last six months then it appears that to them any links before that time will “disappear”, but still be acknowledged in other search engines? Thanks.
Cade
May 9th, 2007 at 5:10 pm
Cade - That’s exactly right! AgentSully - You have been added to the list!
May 10th, 2007 at 6:29 am
hey court,
could you maybe expound a little bit more on blog carnivals and how to do it, when to do it, are there health and fitness ones that I can target or is it just general categories I put them it. I looked at the website but like always found myself lost not knowing what direction to take
May 11th, 2007 at 11:43 am
Commenting helps a lot. Once I started commenting people I really saw things picking up. Submitting to every rss feed out there also helps a lot. It turned my last blog to rank 3 real quick.
May 14th, 2007 at 2:59 am
Hi! I really liked this article (found you on the WAHM Blog Carnival). I’m new to blogging for money, and this was just what I needed to read. As a result, I’m linking to you from my site!
Thanks for the great advice. I’m subscribing to your feed, so keep ‘em coming.
May 14th, 2007 at 11:22 am
Great article! I posted it in my blog carnival!
May 15th, 2007 at 9:17 am
Hey Court - Looks like we’re in the new blog showcase carnival together this week. Nice post once again. Seems like we’re going to be running into one another for time to come!
BTW - I think the comment about commenting on new blogs is of the utmost importance. Too many people discount new blogs, but that is one of the best ways to put the word out and get backlinks!
May 16th, 2007 at 9:06 am
Hey Court,
Another great and easy to get some more links to your blog is to do articles. I know you’re already familiar with this concept but some of your other readers might benefit. Write an article, submit it to ezinearticles.com, put a link to your blog at the bottom, and there’s a good chance that quite a few blogs will add that article to their site and you now have another link. Anyway, I hope that someone finds that helpful!
May 16th, 2007 at 12:00 pm
Absolutely, that’s going to be the topic of an upcoming post. Articles are a great way to get links and promote your site and brand.
May 17th, 2007 at 5:47 pm
You really do provide an impressive amount of good material Court. Thanks again for taking the time to write it.
May 23rd, 2007 at 11:33 am
Hi, Court,
I went to check my Technorati ranking just now. I didn’t see the RANK. Don’t tell me it has been replaced by this Authority.
Did you see yours ??
May 23rd, 2007 at 8:39 pm
I know! That was weird for a while, I’m glad that it came back!
May 23rd, 2007 at 8:53 pm
Great info - very helpful - thank you!
May 29th, 2007 at 1:59 am
Hey Court,
Wow, I learn so much every time I visit. Great Technorati advice. I have been really focused on them for the past 60 days and now seeing this article I realize how much better I could have done. I did move from the 800ks to the 300k in 30 days but am having some issues with my tags. I used to have categories that were really tied to a theme and Technorati is still using them for my tags. (not the tags you enter yourself) Anyway they wrote and said that they will soon be adding a feature to allow you change their assigned tags. Can’t wait for that! Well, thanks again for all of the useful information. This blogger really appreciates it. Also thanks for visiting layercake.net:)
PS- What’s up with Blogebrity? I moved from D to B in 2 months but have no idea how or why or what the scores mean. Anyone?
May 30th, 2007 at 10:55 am
Hi, Court,
It’s weird that my ranking is still 30,000++…;D
You are flying,man ! Going to hit below 10,000 soon.Congratulations !
May 30th, 2007 at 12:58 pm
Thanks Vedis! If you keep working you will surely be able to improve your ranking.
June 3rd, 2007 at 7:08 am
I will have much catch up to do with the Technorati Ranking
June 11th, 2007 at 4:11 am
Wow Court, your knowledge on technorati really blew me away. Now I really need to put those advice from your post to practice. Thanks a million :).
June 18th, 2007 at 1:26 am
Great post ans list of ways to improve your rankings on Technorati. Thanks!
June 19th, 2007 at 8:46 am
I am so over the Dlist. I have left many well thought out and interesting comments on blogs from the list and the comments have been posted but not a single one has shown up as a link on technorati. Am I doing something wrong?
July 2nd, 2007 at 11:26 am
I have noticed that Technorati will not count any blogs in a blogroll or sidebar. You only advance in authority if someone actually links to you in a blog entry.
I love your blog. Thanks for all these helpful tips. I’m adding you to my daily feeds.
July 10th, 2007 at 8:24 pm
Very good article. I have read a lot of information on Technorati, but this is the only post that really breaks it down and makes it simple. Now I can start all over on my promotion efforts.
July 15th, 2007 at 12:27 am
I tried a technorati favs exchange thing once. The thing that has had the major impact on my ranking is viralink style things.
September 4th, 2007 at 1:13 am
beauty
The normal individual would believe investing the time to produce opinions on this subject of thought is a waste of money.
September 6th, 2007 at 8:34 pm
thank you so much for such a very detailed yet simple explanation of technorati rankings for people new to this world of blogging.
fabulous
Carole Fogarty
September 26th, 2007 at 1:09 am
Hi Courtney,
Very informative article. I have been trying to find out EXACTLY how Technorati works and you have explained it excellently. Many thanks.
Colin
October 7th, 2007 at 1:45 pm
Great info - thank you. I’d like to increase my ranking. I’ve noticed the top blogs have thousands of technorati links and I only have about 64.
October 29th, 2007 at 11:56 am
very informative.
I recently ported over my site from blogger and now I’m starting from scratch in terms of PR and Technorati rank
November 1st, 2007 at 9:53 pm
This is a great post wich learned me everything i needed to know about technorati.
November 11th, 2007 at 10:32 pm
Google sent me here since I was looking for a way to increase my Technorati rating. I found your explanation makes sense. However, I just wonder when is the time you break up a long post into different sections and when do you combine them into one long post like this? Have you posted anything along that line anywhere? Just curious.
Thanks.
November 14th, 2007 at 9:03 am
That’s really good information… I wonder why my technorati ranking goes down.. Then I just realize that Technorati just cound the last 6 month link!!
November 14th, 2007 at 2:12 pm
Wow,I finally understand how Technorati works. Hope this will help me to increase my rank (and pass an exam from Internet marketing:))
November 20th, 2007 at 6:13 pm
[…] to your blog, it’s worth taking some time to check into it. Courtney has blogged a Technorati Bootcamp, providing a good primer on why your rank matters and how to increase it (or decrease it, […]
November 26th, 2007 at 1:15 am
nicely put together will definetely try the ideas thanks again court
November 28th, 2007 at 3:25 am
I liked your D-list Court. Thank you so much for this great time saver !!
December 1st, 2007 at 10:32 pm
I’ve been reading your posts for the last two days, and have learned so much.
Thank you for creating all of this for us.
December 17th, 2007 at 6:56 pm
Thanks for the info. Due to the nature of my website, comments are turned off. Any ideas on how to turn people onto our site without interaction?
http://www.UtahLuxury.com
February 7th, 2008 at 3:58 pm
Wow, my listing is at 8million something - I’ve got some work to do. Give me a hand at:
http://vitalstartsinvesting.com/
February 9th, 2008 at 9:04 am
I can’t believe I hadn’t read this already! I’ve been using Technorati for months and only knew half of what I was doing!
Thanks Court, this’ll get my backside in gear to do some work on my blogs’ ranking.
February 10th, 2008 at 10:35 am
excellent post, court
February 12th, 2008 at 2:43 pm
[…] Tuttle presents Technorati Bootcamp - Better Your Ranking Pronto posted at Make Money Online Free With Court, saying, “This article helps individuals to learn […]
February 13th, 2008 at 8:38 am
I just found your blog and I don’t want to stop reading. However, missing the garbage truck won’t improve my popularity at home so I’ll be back. Thanks for all the great info!
February 22nd, 2008 at 7:55 am
Excellent read! Now I know what Technorati is all about and why it’s important.
The theory of, “If you build it - they will come” just doesn’t work, huh?
February 24th, 2008 at 3:58 pm
Wow! I guess you reached your goal of top 5000. I just searched Technorati and you’re ranked at 873! That’s amazing!
Meanwhile, I’m ranked over 2,000,000. I guess I better hit the D-List
February 29th, 2008 at 3:27 am
Another great article chock full of advice. I think one of the most important points you brought up is to be “social” and comment on other people’s work. This is a great way to give feedback and also gain new readers and fans.
March 3rd, 2008 at 5:45 am
my my my………… what a site.
i think you must be well below 10,000 by now.
anyway a good post i must say.
all the best
March 13th, 2008 at 12:46 am
I’ve never had any clicks off of technorati that I know of but I’m always really interested to see where I rank. Considering my new domain is less than three months old with my blog being installed on it for less than one month, I would say I’m doing okay.
April 11th, 2008 at 9:14 am
Thanks for the tips!
I checked out my Technorati rank after reading this, and will now spend the rest of the afternoon weeping quietly to myself in a dark corner.