Explanation Of ‘Anchor Text’
July 2nd, 2007 by CourtAnchor text is the text you use when you make a link. Here’s a simple example of a link that uses anchor text: internet marketing. If you clicked the link, you would end up on my home page. The anchor text I used to make the link is ‘internet marketing’.
How Anchor Text Affects Search Engines
Having descriptive anchor text in your backlinks can help you to rank in better locations in most major search engines including Google, Yahoo, and MSN. For an interesting case study of the effects of anchor text on search engine position read this post from the archives: Offsite Optimization - SEO That Works For A Change
How To Properly Use Anchor Text In Internal Links
When linking to pages within your site, you should always use relevant anchor text (text that describes what the page you’re linking to is about). You’ll notice that in the previous section I linked to a post using the title of the post an the anchor text. This will have a positive effect on the search engine ranking of that page. The effect will be a lot more powerful than it would be if I had linked to the page without related anchor text, i.e. click here. ‘Click here’ doesn’t tell search engines what the page is about, so it doesn’t have as much benefit.
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July 2nd, 2007 at 4:21 pm
If your anchor text doesn’t describe the destination URL, you should make sure to use a title tag within your anchor element, such as in the below example.
<a href=”http://www.matthuggins.com” title=”Make Money Blogging”>Click Here</a>
July 2nd, 2007 at 5:32 pm
anchor texts are very important to rank well in search engines, but they are often overlooked by new webmasters. Good post explaining exactly what to do.
July 3rd, 2007 at 4:56 am
Good explanation. I agree with web360 that this is often overlooked by new webmasters. I would add that the power of deep linking, when combined with proper anchor text pointing to optimized pages, is overlooked by even some experienced webmasters.
July 4th, 2007 at 4:52 pm
Great tips ! I never really used the title tag. I didn’t know it carried any weight.
July 5th, 2007 at 9:36 am
Yes Real Nich iformation on this HTML tag..
this Is power full yage on ON-PAGE optmization.
You can See The Exaple for this on my site.
August 6th, 2007 at 12:21 pm
[…] and change the name to your name. You can change the URL to your URL, and the anchor text to the anchor text (def.) you want to use. Then you can just paste it into the ‘About The Author’ box when you […]
August 23rd, 2007 at 1:08 pm
[…] amount of inbound links to your site can definitely help you to improve your ranking in Yahoo. The anchor text (def.) of inbound links greatly influences ranking with […]
September 6th, 2007 at 12:01 pm
[…] Pointing links to and from the landing page using your keyword phrase as the anchor text. […]
November 27th, 2007 at 4:10 pm
[…] Inbound link anchor text […]
February 10th, 2008 at 10:33 am
great advice
September 30th, 2009 at 4:16 am
Thanks for this useful information