10 Secrets Of Advanced SEO Copywriters
July 31st, 2007 by Court
SEO copywriting is writing material that presents well to the reader and ranks majestically in the search engines. Here are some secrets of the best search engine copywriters:
1. They make every title rock. Articles that have great titles get linked to a lot more than articles that have titles that are boring. Getting your writing linked to is more important than any other factor of SEO copywriting.
2. SEO copywriters will make every post scannable. Your reader should be able to scan the posts and articles you write - never expect them to read the entire article. They should be able to easily find headings that explain to them what the next section is about. They should also find ordered (numbered) and unordered lists. This leads to increased links from other sites.
3. The advanced SEO copywriters target a set of keywords with every post. You’ll notice that ‘SEO copywriters’ has already appeared three times on this page - that’s because I’m trying to target that keyword with this post. 
I wouldn’t recommend adding your keyword more than 3-4 times on the page though.
4. They get the keyword into a few heading tags on the post or page. If you’re a blogger this means to make sure your keyword is in the title of your post. You can also add your keyword into headings within your post. WordPress bloggers can take advantage of this: Secret ‘Blogging Traffic Booster’ In WordPress.
5. They know that there are many variations of the target keyword that could be searched for. If a post targets ’seo copywriter’, it should probably also target ’seo copywriting’, and ’seo copywriters’.
6. They will not overdo the keyword targeting with the article or post. A bad copywriter will add the keywords in too many times which is even worse than not having them there at all.
7. They do not stick to standard keyword densities for every post and article that is written. Think about it, if you have exactly 5% keyword density for every page of your site, it’s very easy for search engines to know what you’re up to. I would recommend not checking your keyword density - ever! Get your keyword naturally into your text 3 or 4 times.
8. They never try to trick the search engines. Using shady methods like hidden text and cloaking is eventually going to get you banned. A good search engine copywriter will never, ever get a site banned because he/she won’t use shady techniques. For a more complete list of what can get you banned, visit: 10 Simple Ways To Get Banned By Google.
9. They optimize HTML titles, image filenames, alt tags, and meta tags. Having a picture of your target keyword can help to rank for the keyword if you use the keyword for the name of the picture. You should also use the keyword for the alt text of that picture. If you are using the ‘All In One SEO Pack’ for WordPress, your keyword will be added into the HTML title of your page and the meta description if you use it in your post title and in the first paragraph of your text.
10. They tag the post or article with tags that correspond to their keyword. Using Technorati-type tags can get you links from pages about that keyword. A great search engine copywriter knows this and tags each post accordingly.
If you’re looking for advice on SEO, please dig into the archives. I’ve written about SEO extensively and can probably provide some insight that can help you out. I also have a friend who provides free SEO tips that are very helpful so it would be smart to check him out.
Extra SEO copywriting advice: More effort is always better than less. People run into problems because they simply don’t put up enough content on their sites. Not every piece of content will do as well as you would like and some will do much better than you thought. Work hard, create lots of articles and you’ll do great with SEO.
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July 31st, 2007 at 12:36 pm
Tip 7 is especially interesting… guess those search engines are smarter than we’d like to give them credit for.
August 1st, 2007 at 11:11 am
The big “G” is probably one of the smartest companies in the world. I don’t think it’s wise to try to pull a fast one on them.
March 12th, 2008 at 1:20 pm
well that’s because they already hired some of the smartest persons in the world
July 31st, 2007 at 4:52 pm
That is very interesting. #9 was especially helpful, I did not know that Wordpress plugin did that.
Another thing that SEO copywriters should be doing (but most don’t know about) is using LSI and including semantically related keywords in each article and sales letter they write.
Great post!
August 1st, 2007 at 11:12 am
I definitely agree with that! You can find my lesson on LSI here:
http://courtneytuttle.com/2007/07/05/taking-seo-to-the-next-level-lsi/
August 1st, 2007 at 8:59 pm
Thanks!
Wow - Quintura is really a great tool, I have always used Wordtracker in the past.
Since I’ll be talking a little bit about SEO in the next blog post, I’ll be sure to link to your post since you did such a great job of explaining it!
- Liz
August 2nd, 2007 at 2:42 am
Thanks Liz! I’m glad that I was able to help you out and thanks for the mention in your next post.
March 12th, 2008 at 1:22 pm
this is actually the first time that i heard this tool: Quintura
i always get referred to KW Discovery and Wordtracker.
July 31st, 2007 at 5:13 pm
I always learn something when i read your articles. That’s why are read them everyday.
Your site is really starting to climb up the alexa rankings, that’s really sweet.
August 1st, 2007 at 11:13 am
I’m glad that I’ve been able to help in some way - you’re learning very quickly by the way! Hopefully my Alexa will just keep climbing!
August 1st, 2007 at 12:14 pm
Haha I just noticed a typo in my comment. You really think I have learned quickly? I feel like i should have learned twice as much as I already have at this point.
August 1st, 2007 at 12:30 pm
I fixed your typo.
I think you have been learning really quickly. I usually takes people a really long time to learn to manipulate HTML and get a site to the level your site is at already.
August 1st, 2007 at 1:22 pm
Thanks. My goal is to have the site profiting $500 a month after 9 months of being live. Do you think that is possible for me given where I am at currently?
August 2nd, 2007 at 3:17 am
I definitely think that’s possible. As long as you keep working at it I think you’ll find that once it starts coming, it comes faster than you thought it would.
July 31st, 2007 at 5:31 pm
If I didn’t know better I would think you read my entire blog!
Great post!
August 1st, 2007 at 11:14 am
Haha, maybe I should!
July 31st, 2007 at 5:40 pm
Awesome post. Not the standard title, keyword type stuff normally posted on blogs. Great job!
BeachBum
August 1st, 2007 at 11:14 am
Thanks BeachBum! I’ll try to keep it coming.
July 31st, 2007 at 7:58 pm
I believe point 3 & 6 are related. But I don’t understand how it is bad to add in the targetted keyword too many times? Care to explain further on this point?
August 1st, 2007 at 11:19 am
Sure! Let’s say you place the keyword you’re trying to target on the page 30 or 40 times. Google will give you a keyword stuffing penalty for that page, which will make it so the page doesn’t get ranked at all.
If you read the documents that get ranked for competitive keywords you’ll find that on most of them the keywords only appear on the page 3 or 4 times - sometimes more if the documents are really big (3000+ words).
It would be better to only have the keyword appear once on the page than to have it appear 15 times. The page wouldn’t be penalized which means it would at least have a chance to rank well. 15 times would probably trigger a penalty which would take the page out of the rankings altogether.
August 1st, 2007 at 9:32 am
Great SEO advice, I will take this all on board. Thanks
August 1st, 2007 at 12:31 pm
Person whose name I don’t know: You’re very welcome.
August 1st, 2007 at 12:41 pm
Great post. Is there a plug-in for inserting tags? Thanks.
August 1st, 2007 at 1:09 pm
There is Jay! It’s called Ultimate Tag Warrior and here’s a tutorial that shows you how to install it:
http://courtneytuttle.com/2007/05/10/ultimate-tag-warrior-wordpress-plugin-reviewed/
That plugin is kind of a beast to install so here’s a lesson that shows you how to add tags manually:
http://courtneytuttle.com/2007/03/23/get-more-traffic-technorati-tags/
August 1st, 2007 at 2:50 pm
Hey Court,
Great post! Another great site for these kind of tips is CopyBlogger.com. Check it out sometime!
August 1st, 2007 at 3:29 pm
Thanks Dan! Copyblogger.com is so legit it’s ridiculous. A lot of people don’t have the patience to learn about writing copy I would dare say.
August 3rd, 2007 at 12:28 am
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November 4th, 2007 at 9:45 pm
Mostly common sense stuff… That’s what makes it so good!
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February 5th, 2008 at 11:41 pm
The most wonderful tips that I’ve ever read in my life. All of the techniques are absolutely fantastic. Thanks Again Mr. Court!
February 5th, 2008 at 11:42 pm
Great work!
March 8th, 2008 at 6:51 pm
Court,
Thank you for all of your valuable info.(: I am basically jump starting a blog and know absolutely zero about this new-age information marketing empire so… I am indeed quite lost!!! You had mentioned in your blog about having persistence or NOT! Well, I guess I will have a great, long, professional relationship with my windows~~XP…Cause I am in it to win it!!!
Pleasure!
March 12th, 2008 at 1:18 pm
tip number is very basic, yet many people forget how important the head of every written material is
April 19th, 2008 at 4:37 am
Very great tips. Totally agree. This is a hot debate site: http://www.riledup.com/. Hope you people will enjoy it. These are true secrets.
April 23rd, 2008 at 6:33 am
Superb post. they are not secrets anymore, You disclosed them:)
April 24th, 2008 at 1:31 pm
All of the techniques are absolutely fantastic. Thanks Court
April 26th, 2008 at 5:40 am
Awesome. This is really going to help me improve my copywriting.
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September 1st, 2008 at 11:35 pm
These are fantastic tips, Court!
I would also add that great SEO content writers focus on first on creating high-quality, unique content. Optimizing good content is a skill virtually anyone can learn and understand, but writing well is a talent few possess.
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December 20th, 2008 at 1:34 am
Thanks for the great tips. Looking forward to another post about some advanced online SEO tools.
July 6th, 2009 at 1:36 am
I very happy to be able to read your article a very good and very interesting, thank you a lot of articles have given me new motivation in life. many thanks
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