Landing pages are pages that are engineered to target certain keyword phrases. For a traditional site, a landing page is simply an HTML page that has a keyword in all the right places. For a blog, a landing page might be a post or a page. There isn’t really any difference between a traditional site and a blog when it comes to landing pages.

Making a good landing page consists of several different factors including:

1. Placing your keyword phrase in all the right locations.
2. Making sure you pass enough authority to the landing page.
3. Pointing links to and from the landing page using your keyword phrase as the anchor text.

Locations Where You Want Your Keyword Phrase To Appear

• HTML Title Tag - This is perhaps the most crucial location where you want the word to appear. If you code pages manually, you probably know how to change the HTML title. If you run a blog, placing your keyword in your post and page titles will automatically insert it into the HTML title.
• URL Of The Page - On a traditional site, you can use the keyword as the filename of the HTML page. On a blog, make sure your site is set to use keyword permalinks and place the keyword in the post or page title.
• The <h1> And <h2> Tags - These are meant to be headings that appear on the page. Blogs usually have the post titles set to use one of these tags to wrap the post titles. Regular webmasters can add them into the code manually like this: <h1>keyword phrase here</h1>. The h1 is meant to be the main heading, and should appear above the h2 tag on the page. (See my ‘secret traffic booster‘ post.)
• Within The Main Text Of The Page - A good landing page will normally have at least 400 words of text on it. Somewhere in that text you need to have your keyword appear at least once, but probably two or three times.
• In Links - See section on linking below.

Making Sure You Pass Enough Authority To The Landing Page

In order to get the landing page ranked, you will need to make sure that the page gets enough links to make it authoritative. You should edit three or four existing pages, creating links that point to the landing page.

To pass even more authority to the page, you can get relevant links from other sites. Techniques you can use to get links for the landing page include:

• Posting in forums with a link in your signature that points to the landing page.
• Writing articles and submitting them to article directories - again linking with your signature.
• Commenting on D-List blogs.
• Using other sites you own to link to the landing page.
• Emailing prominent sites in your niche to let them know about the post or page.
• Submitting the page to blog carnivals.

Pointing Links To And From The Page With Relevant Anchor Text

In order to get the best effect while you’re doing link building for the landing page, you should use your keyword phrase as anchor text for the links. When you link to your new landing page from other pages in your site, use the keyword phrase as text to make the link out of.

Using the keyword phrase to link to another site that has information on the keyword will also give you a benefit. Use your keyword as the anchor text of that link. In order to achieve the maximum benefit, you should link to a page that has the keyword in the URL. As easy way to do this is to look up your word on Wikipedia, linking to the Wikipedia page about that keyword. Wikipedia will usually have the keyword in the URL. Linking to pages that rank well for the keyword will provide more benefit.

There you have it! Now go make a legit landing page and wait for your traffic.