Introduction To Double Keyword Sniping
December 27th, 2007 by CourtKeyword sniping is all about selecting a niche keyword, and getting the #1 ranking for that keyword. This is one of the most important skills of internet marketing. Since we choose keywords that are less competitive when we use this technique, we can often achieve our desired ranking (#1) within a month or two. Where do we go from there? Is the sniper site going to max out right there or is there a way to increase traffic further?
Double Keyword Sniping
The sniper site does not max out when you get your #1 ranking because you will start targeting a second keyword. When I choose the second keyword, I like to choose a more long term keyword that has boat loads of potential. I usually choose the biggest, most competitive keyword there is in that niche.
In the ‘Introduction To Keyword Sniping‘, I told you about a ranking that I got for ‘motorola cell phones’. Once that ranking was achieved, I started working on a much more competitive keyword. The holy grail keyword of that niche is ‘cell phones’ and that made it my obvious choice. The term has over 20,000 searches per day.
Many of you probably think that getting ranked for a keyword like that is impossible. I can tell you that it isn’t, in fact many of you could probably do it. The sad truth is that most people would give up before it happened, even if they were on the right path.
Choosing Closely Associated Words
In case you haven’t noticed, ‘motorola cell phones’ and ‘cell phones’ are very closely related, in fact they share two words. There are tons of reasons why you would want to do this, here are a few of them:
- Getting links with ‘cell phones’ as the anchor text will help you to rank for ‘motorola cell phones’. (The opposite is also true.)
- Using ‘motorola cell phones’ in the HTML title tag of your site will help you to rank for ‘cell phones’ without making any changes.
- Using ‘motorola cell phones’ in the h1 section of your site will also help you to target ‘cell phones’.
Alternate approach: Choose a second keyword that is less competitive. For example, ‘motorola phones’ would be much easier to target than ‘cell phones’.
Integrating The Second Keyword Into Your Site
Let’s assume that you know what your second keyword is going to be. You will want to follow these steps to integrate it into your site:
- Add it to the HTML title tag of your homepage. On a WordPress blog, you do this by changing the title of your site to contain the keyword (don’t forget to leave the first keyword in there). If you are using a keyword that shares words with a keyword you’re already targeting, this won’t be necessary. (There’s no reason to add ‘cell phones’ if the title tag already contains ‘motorola cell phones’. It’s already there.)
- Start building links that have the new keyword as anchor text.
- Go through your ten posts and add links back to the homepage with the new anchor text.
As you can see, adding a second keyword really isn’t that difficult and can give you a lot more upside.
Questions About Double Keyword Sniping?
Ok guys I already know that there will be plenty of questions when I introduce topics like this so there’s no need to be shy. Chances are, there are plenty of other people that have the same question. Feel free to throw ‘em out there.
Save to del.icio.us
Digg This!
Post to Facebook
StumbleItRelated Posts:
Court’s Keyword Sniper 1.0 WordPress Theme
My 'Introduction To Keyword Sniping' post quickly became the all-time most popular post on Court's I...
Download 90,000 Keywords For Free
Whenever I have talked about keywords on Court's Internet Marketing School, people have commented ab...
Wordze Free Trial Offer!
One of the most important aspects of keyword sniping is properly selecting the keywords that you wan...
Confidence Lacking? Limit Your Competition
Every time I see a newbie start a blog that has make money online or internet marketing in the title...
When Do You Give Up On A Niche Site?
Lately we have been talking quite a bit about a few different concepts that relate directly to SEO (...
Brilliant Question On Keyword Sniping
In response to my 'What's Missing For You' post, I received a very interesting question from John (w...
December 27th, 2007 at 1:33 pm
From what i see, you can do this in the first place.
Any SEO reasons why we don’t just target both at the same time when we first started out?
December 27th, 2007 at 1:46 pm
Yes you absolutely can do this from the beginning. The only reason this wasn’t taught with the first lesson is that it make it more complicated and I wanted people to learn in a way that actually worked.
Once people understand the idea they should choose a niche keyword and a huge keyword from the beginning.
December 27th, 2007 at 2:46 pm
This isn’t really about double keyword sniping, but more about seo and keyword sniping in general. Right now the name of my site is my keyword phrase, and i have the entire keyword phrase (3 words) in each article. So, for example, the H1 tag using your keyword sniping theme would show “blahblahKEYWORD Phrase blah blah | Keyword Phrase” I this overkill and get me filtered as spam and/or sandboxed? Should I avoid using the exact keyword phrase so much?
Thanks for all your help, you are definitely one of the most helpful bloggers on the net!
December 27th, 2007 at 3:35 pm
Hey GoHeels! I actually don’t really think it’s overkill but you don’t need to use your keyword in the title of every single article. I use my main keyword when it fits into a title but usually don’t use it all the time!
December 27th, 2007 at 3:01 pm
Court,
OK, just so that I understand this correctly. Assuming you have a 10-post blog focused on one keyword phrase and you want to introduce a second keyword, do you just figure out some way to get that second keyword in your existing 10 posts, or do you write 10 new posts?
Also, if you are going to go after 2 or more keywords from the start, can you still do it with only 10 posts?
Thanks again for another great article!
-Marshall
December 27th, 2007 at 3:37 pm
Hey Marshall!
I would just work them into the 10 posts that you already have.
Yes you can still do it with only 10 posts even if you are targeting two from the beginning - that is actually how I usually do it.
December 27th, 2007 at 5:42 pm
Hi court,
I read your “10 Secrets Of Advanced SEO Copywriters”.
Can I know the reasons not to add your keyword more than 3-4 times?
I am now like a beginner. Putting in the keyword more than 12 times .
December 27th, 2007 at 5:48 pm
Of course bmunch! You don’t want to overdue it or you will set off a Google keyword spam filter.
You can use it more than 3-4 times if you use more words of text. I would use it 3-4 times for every 400 words of text.
That means you could use it 8 times with 800 words of text.
December 28th, 2007 at 4:40 am
So how exactly would you monetize a site like this?
December 29th, 2007 at 11:28 am
The same way you would monetize any other site, except this kind of site does better with Adsense than most others.
December 28th, 2007 at 11:56 am
Hey Court, longtimenotalkto!
I know I bug you with email questions, and I’m glad to see you answered with this series of articles. I will definitely be trying out the Keyword Sniping technique.
Here’s my question: I found a keyword that is searched for like 700 times, and there are only 9 pages on Google. NINE! That seems like it may be too few to make any money, since people will likely click on all 9 (or 10 when I start mine).
Then again, none of them have any useful information on them. They’re clearly just there to get clicks.
What do you think about this keyword’s viability? Perhaps I’ll get better direct advertisers since my site will actually have articles on them.
Finally, does it matter what type of articles? You mentioned they should be about the keyword, but I wondered if they could be anecdotal along with informational. I don’t feel like doing a ton of research (some is okay, of course), but I can always write about my experiences with the product or service.
Thanks Court for such great information! It’s time for me to start making internet marketing really work for me.
December 29th, 2007 at 11:31 am
Hey Theda!
Have you verified that your keyword gets that level of traffic on more than one keyword research tool?
If those numbers are legit it will be amazing, but sometimes the numbers aren’t legit from any individual tool, which is why I like to check them on multiple tools.
I couldn’t speculate on the keyword’s viability without knowing what it is. If you want to email it to me I’ll let you know what I think.
You can certainly write about your experiences with the product!
January 27th, 2008 at 11:53 am
Hi Theda,
If you dont mind me asking what
keyword program or website did you use to find that keyword.
December 29th, 2007 at 1:00 am
Thanks for this post, Court. Your site has great info on these kinds of seo topics, and it’s more detailed than any I’ve seen anywhere else. Thanks for the help!
December 29th, 2007 at 10:53 am
Ok I was just looking at my traffic for the last month. My search engine traffic accounts for 4 % of my traffic. My site increased in uniques by over 1200 and over all daily visits by close to 40 % Why should we waste time planning for search engines? Just wandering
December 29th, 2007 at 11:27 am
You already answered your own question - your site barely gets search traffic.
December 29th, 2007 at 11:47 am
Whats a link to a keyword research tool I can use?
December 29th, 2007 at 12:41 pm
http://freekeywords.wordtracker.com/
December 29th, 2007 at 1:19 pm
In the SEO plugin and in my control panel for my site, how many key words should I be useing and should I use the same keywords for every post?
Thanks for that link.
December 29th, 2007 at 6:38 pm
[…] can provide a bit more insight on how rankings are acquired as a result of a keyword acquisition / keyword sniping […]
December 29th, 2007 at 7:32 pm
Court,
As I’m building my niche sites, when I link to affiliate products within the body of my pages and posts, would you recommend using “rel=nofollow” … or does not matter too much?
Thanks in advance,
Todd
December 29th, 2007 at 9:24 pm
If you’re going to do it a lot then yes, I would use a nofollow.
December 30th, 2007 at 11:52 am
[…] and making friends even so if you have not read Court’s Introduction To Keyword Sniping and Introduction To Double Keyword Sniping go do it now so you get the best explanation out their on how to proper work this. You will still […]
December 30th, 2007 at 12:23 pm
[…] Introduction To Double Keyword Sniping from CourtneyTuttle […]
December 31st, 2007 at 1:09 am
[…] Introduction To Double Keyword Sniping from CourtneyTuttle […]
December 31st, 2007 at 11:10 am
Okay, so I’ve been going through these two articles and I’ve got the keyword that I want to build my site around but I also have another long tail keyword that is related. Both are good keywords. There are also a couple other long tail keywords that are good and fit with the content. Is it better to start off with just one keyword and do what it says in the first article or can I optimize my site with all of these keywords at the same time? Like a couple of articles per keyword linking back to homepage?
January 1st, 2008 at 8:52 am
Court,
I was looking for the old overture tool when I stumbled upon this. Great piece and I am sure your keyword sniping techniques will be extremely useful to bloggers and publishers alike. Cheers for the good work and Happy New Year.
January 2nd, 2008 at 11:23 am
Hi Court!. You got good info on these keywords strategy but do you have any knowledge about the acceptable length of title and description tag.
I have a feeling that if you pass certain character length your page will be put aside. I’m not sure about it because i’m still testing on my site.
It happen when i change the title quite a bit because i’m trying to focus on some keyword. But it is quite long so maybe when it is too long it could be interpreted as keyword stuffing. I just notice it recently when i have ranking problem with Google and Ask not with Yahoo and MSN.
My inner pages has higher ranking than on the homepage. so it is kind of weird although the keyword phrase is more prominent on my homepage. Sorry to bother you with out of topic question.
January 2nd, 2008 at 11:36 am
Google reads up to 95 characters. After that, they will simply abbreviate your title.
If you’re using more than that, you probably are spamming but I would imagine that it would take a lot more than that to set off a spam filter.
Keep it under 95 if you want to be safe.
January 3rd, 2008 at 2:21 pm
At the moment the title is 98 character and description is 173 character. Will wait and check after google update the new changes. If still doesn’t come out while checking the ranking I will lower it to below 95. Thanks for the info.
January 6th, 2008 at 3:19 pm
I came across the idea of niche keyword by accident after finding that some unexpected combinations of words on my homepage were appearing very high on google. It does work.
January 8th, 2008 at 7:50 am
Keyword-sniping is a good SEO tactics and using appropriate keywords that is suitable for that business is a must to achieve good results.
January 10th, 2008 at 2:26 am
thanks
January 16th, 2008 at 9:24 pm
[…] so now its time for me to write a post about niche blogging. Now if you have not read Courts blog and Vics blog about Niche blogging, I suggest you do. What I wanted to do with this Niche blog case […]
February 19th, 2008 at 10:14 pm
This is awesome… thanks for showing us ways to continue improving sites that you’ve helped us create. The keyword sniping article could have been plenty… but you always go a step further!
I have done some long tail keyword searches based around my keyword, and I have found some great ones to help me improve my site even more.
May 12th, 2008 at 6:30 am
[…] Именно об этом и рассказывает Кортни Таттл в своей статье Introduction to Double Keyword Sniping. […]
May 12th, 2008 at 2:11 pm
[…] Именно об этом и рассказывает Кортни Таттл в своей статье Introduction to Double Keyword Sniping. […]