Best Way To Estimate Daily Keyword Volume With Wordze
February 1st, 2008 by CourtOne of the hardest thing to estimate with any keyword tool is the actual keyword volume that you’re going to be able to get if you achieve a #1 ranking in Google for that keyword. During the past few weeks, I have been trying to take a close look at traffic I get on my sites against what Wordze is saying, and I think that I have a pretty good formula that you can use to estimate this.
To be 100% honest, as I have looked closely at the numbers, the count column in Wordze isn’t giving me the consistency I would like to see. Luckily, the estimated column is.
Ok here’s what you need to do to get a pretty good estimate of traffic levels. You will take what’s in the estimated column and divide it by 30. This is because the estimated column is monthly, and we want to calculate daily.
After that, you are going to take the new number and divide it by 4. This is because Wordze is trying to estimate traffic across a bunch of different search engines, including all of the different versions and languages of Google. Note: This will only work with keywords that are in English. If you are using keywords in another language, you will have to divide by a much larger number here.
Ok now simple math tells you that if you take a number and divide by 30, and then divide it by 4, you will get a number equal to the original number divided by 120.
The Bottom Line
So what’s the best way to estimate daily keyword volume with Wordze? Take the number in the estimated column, and divide it by 120.
Feel free to shoot me questions!
Save to del.icio.us
Digg This!
Post to Facebook
StumbleItRelated Posts:
Wordze Free Trial Offer!
...
Wordze Keyword Research Tools - Grade A
...
Download 90,000 Keywords For Free
...
Confidence Lacking? Limit Your Competition
...
Are the Keyword Research Tools Accurate?
...
5 Niched-Out Keywords For Lazy Alexa Boosting
...
February 1st, 2008 at 4:31 am
Useful information as always; thanks. Tried to sign up for Wordze when they had the trial offer, but couldn’t … they don’t take PayPal, and using a US credit card from overseas always causes problems (although I’m in Israel, most of my accounts are overseas).
Any chance you could run a similar test with the free Wordtracker tool (or if you happen to own it, Keyword Elite,which is what I generally use)?
February 1st, 2008 at 11:09 am
That’s too bad Tuppy! I don’t know why any online company wouldn’t accept PayPal!
I’ll try to make time to run a test with Wordtracker - I haven’t ever tried Keyword Elite though!
February 3rd, 2008 at 1:40 pm
I like Keyword Elite, although I’m not sure how good its data sources are compared with Wordze, WordTracker, etc. I know that if you have an account with the paid WT service (or possibly even the super-duper enterprise WT), or with Keyword Discovery, you can tie that account into Keyword Elite.
That then gives you the keyword research strength of WT or KD, coupled with the manipulation and PPC campaign building features of KE.
February 1st, 2008 at 6:22 am
WoW! That really kills traffic. It sure is hard to find niches where you can expect 100 daily visitors.
February 1st, 2008 at 11:09 am
That’s the exact reason I wanted to do this Fred, I wanted people to have a better idea of exactly what they were getting!
February 1st, 2008 at 11:23 am
If you’re targeting a keyword phrase that gets less than 100 visitors per day, then why not add more related keyword phrases? Using Court’s method, you’re going to be making at least 10 posts. So just target a list of keyword phrases that, once you rank for all of them, will give you the traffic you want?
February 1st, 2008 at 7:59 am
Thanks for the info. Only
bad that they do not take Pay Pal for payment.
February 1st, 2008 at 11:10 am
I know LP. I’m going to send an email to the owner to see if he would consider accepting it in the future.
February 1st, 2008 at 8:20 am
Thank you. Let me also add that this by itself is no use unless you have been reading all the posts that you have been making on this subject.
February 1st, 2008 at 11:13 am
Very true! Hopefully people are keeping up with all of the keyword sniping posts.
February 1st, 2008 at 9:15 am
Thanks for clarifying this, Court!
February 1st, 2008 at 11:02 am
Thanks Court! Perfect timing, I have been trying to figure this out!
February 1st, 2008 at 11:09 am
This is a good note to write down cause those numbers could give you false hope if you don’t know how to read them. Thanks sharing that with a bunch of people you really don’t have to.
February 1st, 2008 at 11:28 am
How many sites did you use in this case study? great work and thanks again for sharing your posts - wish i found this site sooner! =)
February 1st, 2008 at 1:16 pm
[…] post by Court and posted by Alfred […]
February 1st, 2008 at 1:19 pm
Court,
I agree that the “count” column at Wordze was misleading. However, there is still a BIG difference between the results of Wordze & Wordtracker.
For instance, when I do a generic search inquiry for “dell laptop” using your formula, I get a daily search result of 125. Wordtracker, however, returns a count of 431.
Can you explain the huge difference? Thanks again for all you do…
February 1st, 2008 at 1:44 pm
Thats easy, they dont use the same data source, none of them are ever the same, but some find it handy to compare all the tools to get a average on the numbers as they each pull from many sources.
February 1st, 2008 at 1:58 pm
If all of the keyword search tools use different sources of data which cause their results to be SO drastically different, who do trust? Who does one use?
Who has keyword results that are at least closer to actual?
I’m lost.
February 1st, 2008 at 5:03 pm
Your looking for averages in the numbers, no one is closer and no one is really further away, because no one has control of the entire internet, so its not something you should spend time stressing about.
This is why many people use 2-3, or even 4 keyword tools for their research.
Its about building a profile on keywords. Just because one shows you ###, and another one shows you #### does not mean they are wrong. It just means you want to look for differences from with count of let say 1 and searches with lets say a count of 1,000. Its splitting hairs, and the process of research is a learned skill.
Personally I use Wordze for all my research, then compare that data to Adwords(I have found adwords not to show all terms some days), and maybe hit up SEOBook or something else, but normally Wordze it all I really need.
February 1st, 2008 at 5:20 pm
Thanks for your input Levi…
Since you use Wordze, do you also use Court’s formula (dividing the “Estimate” by 120) to arrive at a relative daily search count?
February 1st, 2008 at 6:05 pm
Nope, I look at the Count or Estimated, and go with what I see their. Im not splitting hairs, and its something I have learned to feel over time with a little research(You can do this with Wordze’s WordRank, some Google, and a little Yahoo inurl, intitle, news commands, etc).
Daily is not my thing, monthly is. On Sat I can see 14,000 hits in keywords, but on Monday I can see 28,000. I don’t worry about daily, only look at money and how it will convert into revenue.
I target long and short, I just what to know whats long, whats short, and a ballpark idea of how many searches I could be seeing if I ranked #1 everywhere, after that its all about building for the market, and moving into the next product.
February 1st, 2008 at 1:57 pm
On PayPal, many online businesses don’t like to take it because of the higher fees as compared to a regular merchant account and the lacking chargeback protection for digital products.
On the keywords, what seems to be working for me is shooting for a lot of crossover long tail terms. 8 searchers here, 10 there, and it begins to add up.
February 2nd, 2008 at 6:52 am
Hey guys,
Have you noticed on Wordze that certain geographic locations get used over and over again? For example, it seems like Colorado is a favorite. Why would this be?
Do you think that this is an anomaly? You would think that California Lasik Surgery would be searched more than Colorado. Just think of how many people live in California vs. Colorado.
Another example that I recently found was when I did a search for “piano lessons.” After the initial keyword, the next 13 highest searches were of the city of Portland, Oregon and piano lessons for that city. That does not seem to make sense. It is hard to believe that other cities wouldn’t rank as well as Portland, Oregon.
So what does this all mean? Do you think that in court’s Colorado Lasik example that you can extrapolate and state that California Lasik Surgery would be searched as ofter and Colorado Lasik Surgery? Am I wrong here?
Thanks,
Fred
February 2nd, 2008 at 12:45 pm
It’s rare that I drop a link here, but I’ve noticed the same thing. I wrote more about in this post: Pennsylvania Sure Must Have Some Ugly People!
I suspect that enough of us are doing niche research that results are being skewed.
February 3rd, 2008 at 8:52 am
LOL … someone just pointed out to me that I’m ranked #10 in Google for the search “pennsylvania ugly”!
Now that’s keyword sniping.
February 4th, 2008 at 12:15 am
Tuppy Glossop! Isn’t that a character from P G Wodhouse? Or it that your actual name?
February 4th, 2008 at 12:29 am
Yes, it’s a pseudonym … I’m a big fan of Wodehouse.
If you take a look at my blog (linked on my name above) I talk about why I work under a pseudonym.
February 7th, 2008 at 5:22 am
Ta. Will do. Hope you also talk about Wodhouse because i am a huge fan.
February 2nd, 2008 at 7:49 am
Court,
Do you use any Firefox addon’s for SEO and Keyword sniping?
btw I came across this Firefox addon called “Niche Watch Tool”. What do you think about it?
Niche Watch Tool Addon download url is
https://addons.mozilla.org/en-US/firefox/addon/2279
February 2nd, 2008 at 10:41 am
[…] tell you the Best Way To Estimate Daily Keyword Volume With Wordze click fraud, keyword, News, pay per click advertising, […]
February 2nd, 2008 at 8:15 pm
thank you, I learned something here, Ilearned that I donlt know anything! please refer to something more beginner level about this whole keyword thing, thanks so much!
blessings, Penny
http://www.pennyraine.com/blog
February 2nd, 2008 at 8:17 pm
oops, I also learned I need a new keyboard!
February 4th, 2008 at 12:20 am
as usual, a gresat informative post. How do you get your inspiration for writing? And how are you so well informed.
February 4th, 2008 at 5:35 am
Well, I have big questions about this. I have also had a discussion with Levi of Wordze about this. I have performed some tests of my own. The fact is that I put up a free blog on a niche and I have managed to get the 4th position on Google for a quite searched term that by your formula should have given me about 2500 visitors per day if on the first position. Now, do you think that 1st position vs 4th position may justify the fact that on the 4th position I only got 2-3 visits for that keyword per day?
February 4th, 2008 at 11:40 am
Hey guitarFlame,
If you want to send me the term I’ll have a look at it for you.
No tool or formula is going to give you perfect results on every single keyword so you have to learn how to sift through errors.
I don’t know what your keyword is, but I can tell you that if it seems too good to be true, it usually is.
February 4th, 2008 at 2:16 pm
Hey Court,
Did you see my questions above about geographical preferences? I would love to get your thoughts about this topic. I left my message under the name “Internet News”.
February 7th, 2008 at 7:54 am
Thanks for the info..It’s a great help..^_^
February 8th, 2008 at 6:38 pm
Interesting, I’ve never used that for keyword research so now I’m going to check it out! It seems like keyword tools are always so innaccurate… usually they underestimate, so it’s interesting to see that this one is different.
February 8th, 2008 at 7:07 pm
Great info, I’m going to check it out. Thanks Court. I’ve used Web CEO and like a Digital Point tool to kind of gauge my keywords but I still suck at it. I better give this one a try.