55 Comments

Worldwide Link Building Day

May 7th, 2008 by Court
Welcome to Court's Internet Marketing School...we have mountains of information to share with you about creating a low maintenance income on the internet, and the best place to start is with my free ebook: "The Keyword Crash Course."

In 30 short pages my ebook shows you exactly how to set up a low-maintenance income online using free traffic from Google. You'll learn:
  • How to discover keyword sets where the traffic potential is high but the competition is limited.
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  • How to build those websites around high-paying keywords that will give you your first passive online income.

The ebook is free, but there is a catch - you have to actually download it, read it, and implement what it teaches. I'm not giving you this book for intellectual stimulation; I'm giving it to you so you can make money. Hundreds of my readers have used these principles to either create or increase their online income. You can do the same.

Just fill out the easy form below you'll be redirected to the download page. As a bonus I'll follow up with an email mini-course that outlines some of my biggest successes, failures, and key insights I've gained over the years as a full-time internet marketer. I'll send you the first installment right away. And don't worry - all you'll ever get from me is value-packed content. I'll never share, rent, or sell your personal information. Enjoy...and thanks for visiting!


I declare today to be a day for mass link building. There will be no reading blogs, no YouTube, and no writing blog posts.

Guys everyday I get emails from people saying that they don’t understand what they’re missing. Building links is what you’re missing. It does us absolutely no good to run around reading IM and MMO blogs all day if we aren’t building links that will bring us direct and search traffic. If you don’t get search traffic, it’s because you are NOT dedicated to this crucial aspect of internet marketing.

How are we going to build links? We aren’t going to get all crazy with the methods, we’re going back to the basics:

One of the most important skills you can learn is shutting out all of the distractions to focus your link building efforts. In all reality you should be spending 80-90% of your time on link building anyway. I’m guessing that for most people, it’s more like 5%. If you aren’t getting results, that’s why.

Update: If you found this post helpful, you're going to love our new ebook: The Keyword Crash Course...it's 100% free. Enter your email here to receive the series:

This book contains the methods used by hundreds of my students and readers to create an excellent low-maintenance income online...and it will for your too - if you'll just download it and put it to work.

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55 comments! »

Comment by Trent Brownrigg
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May 7th, 2008 at 10:34 am

Sounds like a great plan to me. I will go get started as soon as I am done here. I remember when I first started online I spent almost 100% of my time building links and I achieved high rankings quickly and got a lot of good results. However, for some reason, I stopped doing that and now I only spend about 5% of my time building links just like you said. It’s time to get back to the basics!

 
Comment by Work at Home Mom Subscribed to comments via email
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May 7th, 2008 at 10:46 am

Only after reading your blog for a while have I realized how important link building is. I will get on it!!

I had a quick question, in your other posts you have mentioned knowing how many links a competing site has, how did you find that information, as well how do I find out how many links my site has?

Thanks,

Jackie Lee

 
Comment by Gyutae Park
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May 7th, 2008 at 11:03 am

That’s assuming you have link-worthy content… All of those methods won’t work if your site doesn’t have something that interests real people.

I’d much rather develop quality link bait type articles that organically garner links through social media than through surface level link building tactics like blogroll link exchanges.

Link building is definitely important but I think content development is even more important.

Comment by Court
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May 7th, 2008 at 11:26 am

Actually they work even if your site has absolutely nothing that interests people. I choose to use good content because it can help with the process.

You say you choose one method over the other and this means you will lose to people that choose to do both.

Comment by Gyutae Park
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May 7th, 2008 at 12:24 pm

Well not really losing people who do both.. I think quality content development leads to natural links, which like you said helps with the process.

Sure, raw link building might work now, but in the long term providing value to users is a better strategy both for link building campaigns and overall business.

Comment by Court
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May 7th, 2008 at 12:34 pm

Your statements are about your blog and I get that. There are a lot of other types of sites that your strategy simply won’t work for. The fact remains, if you did both you would get better results.

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Comment by Justin Briggs
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May 7th, 2008 at 5:49 pm

I’ll have to agree with Court 100% on this one. Not saying quality link bait isn’t great to generate natural links, but links are about diversification. At the end of the day, a link is a link (granted not all of the same quality).

Links building > content development all day long.

So many bloggers put hours into writing wonderful articles and go no where because at the end of the day, content doesn’t mean jack if you don’t have the links to earn your ranking.

 
 
Comment by Nicola
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May 7th, 2008 at 11:33 am

I feel very smug because I was busy building links last night :)

I have a question regarding links - I know you say that we should link back to our site using our keyword as the anchor text for the best link power (if that’s the term), but what if I use my name as I’ve done in this comment? Do I still get a bit of link power, but just not as much as if I’d used a keyword?

Comment by Justin Briggs
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May 7th, 2008 at 5:58 pm

The text used to anchor a link is the keyword(s) for which you’re given authority for when the link is passed. Its telling Google what your site is about.

Being able to link your KW as you anchor is great, but even if you can’t, just leave your name. You’ll end up ranking really well for your name, so make sure you get your anchor text in other places. (blog roll links, articles, social bookmarking, directories).
Blogs are great for getting high PR related links, but not really for anchor.

Get solid PR comment links for PR/authority, then you can build a massive amount of low quality links with your anchor. Thats why Vic promotes generating massive amounts of social bookmarking back links.

A creative site title makes it easy to get your keywords.
For example, Court uses: “Court’s Internet Marketing School”. So when he leaves a comment, it just looks like he’s leaving his site name. He’s plugging his keywords though. Its much less obvious than “Free Student Credit Cards”

 
 
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May 7th, 2008 at 11:46 am

Nicola,

As you can see I have anchor text in mine plus my name, that equals more juice than just my name. The thing is that Court has no-follow so for Google not that much juice anyway.

OMG, what am I doing here! I have to go to do-follow sites and build links! Seeya!

 
Comment by Muscle Post
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May 7th, 2008 at 12:24 pm

I think that link building and networking is interesting in itself, in addition to being a necessity if you want to get more traffic to your blog. I think the key is to not look at link building as a chore, but hopefully it is something you can enjoy. Even if you don’t particularly like this aspect, you have to understand how vital it is to your business and your overall success as a blogger.

Court provides some great advice, day in and day out, and the results (type “internet marketing” into google or read his case study about Colorado Lasik Surgery) speak for themselves.

 
Comment by Emma
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May 7th, 2008 at 1:29 pm

Thanks Court. I’m guilty of wasting time blog reading and putting off the link building. I appreciate this reminder.

 
Comment by Steve L
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May 7th, 2008 at 1:39 pm

Argh, link building… my least favorite thing to do but definitely the most important.

Court, I was wondering what you think about social bookmarking as a method of building links. I don’t have much experience with it, but I recently paid somebody $25 to do 100 bookmarks and more than 75% of those ended up being real do-follow links, what’s your take?

 
Comment by Niche Blogging
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May 7th, 2008 at 2:09 pm

Court,

I completely agree with you about link building. This is a whole art in and of itself. However, I have had some problems trying to build links.

What do you feel about using comments as a way of building links? I have tried this with some success, however several of my sites have been sent to Akismet as “spam” by the owners, eventhough the comments were completely relevant to the article and not spammy in nature.

Any advice on what to do there?

Comment by Fiar Subscribed to comments via email
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May 8th, 2008 at 8:48 am

I think many people would operate like I do. If you commented on a social site using keywords, I’ll spam it soon as I see it. If it’s a keyword site, I would let it stand. I’d say you’re less likely to be safe if it’s a social or personal site. More likely to be safe with a keyword site.

Or, it could just be me.

Comment by Niche Blogging
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May 8th, 2008 at 10:38 am

Fiar,

I agree with you and that is how I do it. If it’s a “legitimate” site, then I usually use my name, and sometimes my name like “John’s ATVs” as an example. If I know it’s another keyword site that it seems like they have tons of keyword titles for the comments, then I’ll just follow that.

I’m just not sure how a bunch of my sites ended up in Akismet all of a sudden…it sucks!

 
 
 
Comment by MelB Subscribed to comments via email
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May 7th, 2008 at 2:24 pm

Court, I couldn’t agree with you more. I have bounced between you and Vic and Griz and this theme keeps popping up over and over again. Not ironically I am for the first time making money online! Thanks for the “reminder” as Emma put it above.

 
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May 7th, 2008 at 2:51 pm

Great great post. I have been link building actively 95% of my time and I can see significant results just within the last two weeks!

Olga

 
Comment by Jason
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May 7th, 2008 at 3:32 pm

Do many people even do blogroll link exchanges anymore?

Comment by Fiar Subscribed to comments via email
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May 8th, 2008 at 8:45 am

I’m definitely interested in some blogroll exchanges. Anyone interested follow my link and use the contact page. We’ll see what sites I have and you have that will work together nicely.

Comment by Frank C Subscribed to comments via email
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May 8th, 2008 at 12:57 pm

Look like you misspelled your URL: “www.radiaoctiveliberty.com”

I’d guess that should be http://www.radioactiveliberty.com

Comment by Fiar Subscribed to comments via email
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May 8th, 2008 at 3:40 pm

You are correct. I’ll have to clear my browser of that error. Thanks.

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Comment by Niche Blogging
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May 8th, 2008 at 10:39 am

I also am interested in link exchanges. If you don’t want to send the exact link, then just send me a list of what your niche is targeting and we can go from their. Use my contact form also please…

 
 
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May 7th, 2008 at 6:16 pm

It’s easy to get things upside down with our time allocation isn’t it? Always so much that we CAN be spending our time on. But it comes back to the question of return on that time doesn’t it?

 
Comment by Mark Childs Subscribed to comments via email
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May 7th, 2008 at 7:02 pm

40% on Article Marketing? Really?

I’ve totally stopped my Article Marketing after discovering Web 2.0 moneytrees… Something Luke Parker teaches in his Surefire Success course; you can make much more links faster, with far less content, and Google likes those links more.

Plus, the links from Article Directories seem to be useless compared to how they used to be. It’s like only a handful of directories ever get into Google’s listings nowadays.

I have learned a lot from you over the last half year, Courtney, but I have to say that anyone who uses Article Marketing is beating a dead horse… Am I wrong?

Comment by Mark
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May 7th, 2008 at 7:04 pm

Yes.

Comment by MelB Subscribed to comments via email
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May 7th, 2008 at 7:21 pm

That dead horse sure gives me a lot of valuable links… and quick too!

Comment by Mark Childs Subscribed to comments via email
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May 7th, 2008 at 8:28 pm

Wow… You didn’t even stop to think about it… Sounds like you’re sure. :)

Ok, this is coming from a guy who used to swear by Jason Potash’s Article Announcer software… I still think that’s the best in the business for article promotions because it lets you vary your source article the most and even gives you a ‘lite’ version for handing to your outsource team.

Anyway, 2 years ago I’d submit an article, with 3 variations of titles and resource boxes to a total of something like 300 of the highest PR article directories.

At that time, it would earn me at least 25% of the links I submitted for each time. (Within 2 weeks at least.)

But more importantly, when I searched in Google & Y! for my titles, I’d almost always get a few to come up in the results.

Not the #1 result, mind you, but still… They were picked up well and G & Y! both seemed to value these Article Directories as a source of solid information.

I watched those efforts go downhill over time, however, and in 3rd quarter 2007, probably around the time of the Googleslap, I stopped altogether because the results simply never came up in Google anymore when searching for my titles!

These Moneytrees, including Squidoo.com, not only pay YOU to use them most of the time, but Google seems to LOVE this content… Squidoo will constantly SEO their site for you anyway, so you don’t need to write as much, someone else does your SEO work for you, and you can be assured that your work will be taken as seriously as Google takes anything else online.

Let’s face it, the article directories are nothing at all but a place for people to promote themselves. NO ONE is using them for hobbies or charity or anything else… Google knows that, they’ve got more than a few brain cells between them.

So if you were Google, which source of content would you pay more attention to?

Mr. Parker explained this better than I can in his free report recently, and gave lots of other examples of moneytrees… On his site he’s got many dozens listed.

I would put a link to the report page here but I don’t know if that’s against the terms. -Just Google for “How to Get Rich with Web 2.0″ and you’ll find it.

-Mark

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Comment by MelB Subscribed to comments via email
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May 7th, 2008 at 9:14 pm

Mark,

Not debating that your method may be effective for your purposes. I have no idea what is involved in the method or what the results are as I have never heard of it. My original response addressed your comment that article submission is a dead horse. In my experience they are effective for getting several hundred links for each article and it happens within the two to three week time frame you mentioned. For me that is a pretty good result making article submission still effective. I write an article then rewrite and in a short time I am on my way to a few hundred links… make sense? Granted the PR may not be as high as it used to be but they are links that will get counted none the less.

Let’s not debate what article submissions can or can’t do. That is not open for debate based on my/our experience. Most of the serious followers of Court know what Article Submissions will do too.

Tell me something new. What are your specific results for your method and how do you do it? So far you have only told me what you used to do and have trumpeted a new improved way but failed to explain the details of what you are trying to convince me of. MelB

 
Comment by Mark
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May 8th, 2008 at 11:00 am

See my previous answer.

 
Comment by Mark Childs Subscribed to comments via email
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May 8th, 2008 at 3:34 pm

Hi MelB,

In my mind Article Marketing is dead, but that may just be a relative measurement. I guess I have developed a different set of standards than you or the other readers here so I won’t try to force anyone to believe me.

To answer your question, I use any and all social networking sites. Not news sites, those links roll out of rotation… I’m talking about the long, long list of websites that pay you to add content to them. -They do it in many ways, but most of them have a system called ‘Revenue sharing.’

It’s the difference between MySpace and Yuwie. -Don’t waste your time building content and backlinks at MySpace because they don’t pay you… But Yuwie.com pays you for every page view, and their link juice is just as good!

This way you get paid to do article marketing… But your links count more than they would in any directory, because web 2.0 is LOVED by Google.

I can take one or two paragraphs (not even whole articles) and place them in dozens of different sites like Squidoo, HubPages, the Blurbosphere, Yuwie, etc. If I have whole articles, there are more places, such as AssociatedContent.com and Thisisby.Us that will pay me cash for them. If I have Reviews, either in text format or video, there are tons of Other places that pay cash for those and/or in residuals like ePinions, ExpoTV, and Ciao.co.uk.

The point is that no matter what you’re promoting, Web 2.0 allows you to:

1. Do it faster & more TARGETED than a stupid article that no one wants to read…

2. PAYS you either up-front or in residuals for a Revenue Share to do it too.

3. Put it RIGHT UNDER Big G’s NOSE… Google LOVES these sites and feels that the article directories are nothing more than spam farms.

I’ll admit that I can’t submit hundreds in one day, but I also don’t have to… These links count very highly in google’s rankings… One time I made a Squidoo site with 3 paragraphs of content in it for a 4-word KW Phrase and within 2 hours I was #1 in Google… With NO Backlinks!

Google constantly spiders these sites and you can pretty much guarantee that 100% of them make it into the GoogDB… How high up still depends on your competition & # of backlinks of course, but as you can see, it’s possible to grab #1 instantly.

I wish I had some solid numbers for you, but I’ve never measured them like that. Perhaps Mr. Parker does on his site somewhere, I’ve just grabbed onto his formula and never looked back. -Too much success to stop and count my money yet. :)

Hope that gives you some ideas!

 
 
 
 
 
Comment by Bali Fishing
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May 7th, 2008 at 8:11 pm

nice article court,many thanks i will try

 
Comment by Link Building Bible
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May 7th, 2008 at 8:42 pm

Thanks for not informing me earlier it was Worldwide Link Building Day….. haha… I could have promoted it to my 110 subscribers =) (in 8 weeks, not too bad)

But, why would blogroll exchanges be the main focus? Aren’t reciprocal links weighted way less?

Comment by Court
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May 8th, 2008 at 12:25 pm

Aren’t they weighted less than what? One-way blogroll links? If you think you can get more benefit by going around asking all day for sites to link to you in their blogrolls for nothing, maybe you should do that and let me know how it goes.

Here’s the thing. At some point you need to stop comparing one type of links with others. Get every single type of link you can, period.

Stop worrying about all the freaking theory. Stop reading SEO forums. Honestly, it’s all a bunch of crap.

Can you think of an alternate method for getting thousands of links at a time from good PR sites, including a link from the sites’ homepages? It might take you an hour to find 5 blogroll exchanges which would give you 10,000 links, including links from the homepages of 5 good sites.

I’m tired of industry SEO theory. All it does is hold people back.

Comment by Frank C Subscribed to comments via email
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May 8th, 2008 at 1:09 pm

Well said Court, just get them links.

I’ve been using a Random Blogroll plugin on OpTempo that cycles through about 50 or so links, 10 at a time. I’ve got you in there with “Internet Marketing School” but if you have other anchored text or deep links you would like, let me know and I’ll add it to the rotation.

And, yes, asking nice or simply helping people out can sometimes get you a one-way blogroll link.

 
 
 
Comment by Shaun
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May 7th, 2008 at 9:04 pm

Holy snap, I can’t believe I just stumbled across this site. Totally right about the post. Sometimes we spend so much reading and dreaming we forget to act and achieve. Hehe. :)

 
Comment by LinkMeister Subscribed to comments via email
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May 8th, 2008 at 3:59 am

I got a 4th position ranking in Google.de for my keyword (out of 9,9 million results), my question is: should I trade links with the 3 sites that rank higher than me, or not? Would it be better to get links from other sites than help my top competitors?

I have a PR4, should I trade links with people with lower PR? Or start hunting links from sites with higher PR? (Which is much harder)

Does it really matter if they are on topic as long as the link text contains my keyword (my experience so far is that it doesn’t))

Thanks for any feedback :-)

Awesome blog btw, my first read every morning!

Comment by Court
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May 8th, 2008 at 12:14 pm

Yes you should trade with them. They will be giving you more than they are taking from you at this point. Also, they probably won’t all trade with each other so this will give you an advantage.

You should trade with on-topic sites that have the best PR possible, even if that’s PR0.

Comment by LinkMeister Subscribed to comments via email
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May 13th, 2008 at 6:38 am

Thanks for the answer Court!

If I swap links with someone, should I link back to the same page where they link to me, or is it better to link to somewhere else on their page (like maybe the frontpage). Or doesn’t it matter?

 
 
 
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May 8th, 2008 at 8:07 am

[…] time I will aim for using 4 words, for example when I post about MMO, I am using the phrase “make money video blogging” and as you can see I have 4 very strong keywords put together in one phrase which will […]

 
Comment by Brian Nelson
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May 8th, 2008 at 10:18 am

In honor of Worldwide Link Building Day, I hereby leave a comment with a non-spamming number of links to some of my sites including Real World Personal Finance at Finance Gourmet; My newest site at Best Hubris; and my slower to get going than I had hoped site with advice for dads Undefeated Daddy.

 
Comment by David Godot
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May 8th, 2008 at 11:42 am

Question for you about Article Marketer, Court:

I recently signed up for a free account to test the waters, not expecting fantastic results but just to get a feel for what it could do for me. The article was finally distributed about a month ago, and I haven’t see a single link from it. Does the free version really suck that much? Can I really expect much better results if I were to pay for the service? I’m pretty reluctant to dish out for the service with such complete lack of results from the free version, but I know you’ve been a big advocate for it…

Comment by Court
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May 8th, 2008 at 12:10 pm

What method are you using to check for your links?

Comment by David Godot
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May 8th, 2008 at 1:26 pm

I’m searching for the article title in quotes in both Google & Yahoo.

Comment by Court
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May 8th, 2008 at 1:56 pm

Google obviously isn’t going to show anything because they only update once in a blue moon. What are you getting with Yahoo?

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Comment by David Godot
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May 8th, 2008 at 2:21 pm

Nada. After a while I added the article manually to GoArticles & EzineArticles, so there are 5 or 10 instances of the article out there now, but they are all directly traceable back to the versions I posted GoArticles & EzineArticles. Nothing unexpected or from any other article directories.

The article started distributing through them on April 8… does it take longer than that to appear anywhere?

 
Comment by Court
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May 8th, 2008 at 2:56 pm

Something definitely went wrong with the submission David. I would resubmit it.

 
 
 
 
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May 8th, 2008 at 7:29 pm

Hi David,

I agree with Court, contact support at Art Mrktr

I use Article Marketer and have never been happier, I show tons of links with Yahoo, a lot less with Google but that’s normal for Google for every article, so something must have wrong.
With article marketer you get reports that show all sites that your article was distributed to and whenever I submit many of the sites send me confirm emails, did you get those? Check with support!!

Olga

 
 
Comment by Stephan Miller
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May 8th, 2008 at 12:20 pm

Less posts, more links. I have been heading that direction for a few weeks now. I got caught up in the social traffic thing and then after being offline for a few days, I realized how much traffic can drop if that is what you focus on. Back to the basics. Back to my roots. Yes, everything has it’s place but getting links is link a traffic savings account.

 
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May 8th, 2008 at 8:38 pm

Nice catchy title. I agree that most people don’t spend as much time as they should on link building and that is probably why they aren’t as successful as some of the bigger names. I think that I should concentrate a little bit more on building links to my site as well… thanks for the eye opener!

 
Comment by E-tech Computers
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May 9th, 2008 at 1:59 pm

The Article Marketer looks prime!

 
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May 19th, 2008 at 1:26 am

[…] the steps needed in order to achieve what you want, so I wanted to point you to a recent post about World Linking Day, especially to the last bit, and I […]

 
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June 12th, 2008 at 6:47 pm

[…] of products on your site like we do. This aspect of ecommere does make SEO a little more difficult, but it can be overcome. Once your site is set up, you can leave it there for months or years without changing […]

 
Comment by Ruben Zevallos Jr.
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July 17th, 2008 at 12:42 am

Well… I think I’m working the right way… I hope it works…

 
Comment by SLoB
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September 19th, 2008 at 5:35 pm

I disagree one one of the comments made earlier about people not using article submission for hobby sites, sure there are a lot of people promoting themselves but sites that actually try and give something back to the community surely deserve some kind of recompense such as a bit more traffic, not much to ask for the hours of labour they put in for the love of it, if the content is good then it is more than acceptable a transaction.

Spending more time on link building almost seems like a never ending story, has to get easier at some point, otherwise we’re all going round in circles heheh :)

 

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