Insight Into Emotional Sales Copy Triggers
September 16th, 2008 by Monika MundellMarketers have long known the powers of great copywriting. After all, it’s what fills their pockets every single day. Effective sales copy is nothing else than the application of applied psychology.
If you are dabbling with the idea of becoming a powerful copywriter, you need to start out by learning how humans react in a certain environment and why. Successful copywriters are masters of human psychology. They know exactly what makes us tick. The best in the industry have basically the power to print money on demand.
If you have been buying eBooks, courses, memberships in the past, you probably don’t even realize that most of that “buying” was done unconsciously - via clever marketing techniques e.g. - copywriting.
This is why the best copywriters in the business can demand large sums of money before a product is even launched. Internet marketers are only too happy to pay these guys their due fees because they know it will make them a stack more than it cost them.
When we buy, we do so because of emotion. Always.
We buy because we want:
- Money
- Security
- Confidence
- Knowledge
- Health
- Fame
- Comfort
- Time
Usually just before we click that “buy now ” button something important happens. Rarely do we justify why we should not buy. Most often we find plenty of reasons why we absolutely must buy. Even if that small voice within tries to tell us otherwise.
Such is human nature that our emotions are doing the selling for us. The copywriter is merely a master with words. He masterfully crafts his sales copy to nudge, poke, tempt, lure, provoke and eventually seduce us into buying.
Once we have convinced ourselves that we really need this product right now it is often too late. But what exactly happens just before that?
Emotions happen!
Whether you want to:
save
- Money
- Time
stop
- Worry
- Embarrassment
- Doubt
- Work
- Risk
or feel the need to:
- Collect
- Improve
- Beautify
- Express
- Be creative
- Be efficient
and experience all the other emotions we usually feel when we buy things doesn’t matter. On the bottom line we buy because we associate our emotions with the product. We feel that this product is the answer to our prayers. We believe it can help us to escape our misery.
The copywriter is the conductor, while you are the musician, playing to his tune.
Now that you know these emotional sales copy triggers, you might be able to withstand impulse buys in the future.
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September 16th, 2008 at 2:30 pm
[…] Original post by WP-AutoBlog Import […]
September 16th, 2008 at 5:41 pm
Of course, a smidgen of deceit doesn’t seem to hurt either…
September 18th, 2008 at 8:51 am
“Now that you know these emotional sales copy triggers, you might be able to withstand impulse buys in the future.”
And maybe I’ll be able to incorporate them into my copy. Writing convincing text isn’t easy but I realize that it is something that I need to focus on… One of the many things I need to focus on. =)
Thanks for the insightful article.
Tim
September 26th, 2008 at 1:10 pm
thanks for the reminder. shopping is sooooo “wired” into our brains, it’s amazing what can trigger the right response by sellers.
September 28th, 2008 at 3:04 am
Very informative solutions
thanks
http://www.mainglobe.com
October 3rd, 2008 at 5:55 am
Logic rather than emotion has to take over from the emotional aspect for the potential buyer as to why they should buy a particular product, something along the lines of bulleted lists of benefits/facts which will help them realise that they should buy because it makes sense too, they are two separate key things to the effective sales copy and increased conversion
October 6th, 2008 at 11:34 am
well it is a spontaneous process we do it without even thinking about it like you said emotions happens
October 6th, 2008 at 1:52 pm
Would you hire a plumber if you knew how to fix a toilet? Maybe– Hire a pro if you do not know how or do not want or have the time to do the job you need done. Just because you can does not mean you may have the time or even have the inspiration for that little extra that needs to be added to your content/sales copy.
Bottom line, the emotion that creates a sale must be there in the marketing.
Jay
http://www.TheSmallBusinessNanny.blogspot.com
November 19th, 2008 at 8:38 pm
[…] Insight Into Emotional Sales Copy Triggers […]
January 18th, 2009 at 7:02 pm
This post is really helpful. I haven’t tried to do any copywriting yet but I am thinking about making a squeeze page to get people to sign up on my list. This information will really come in handy.
Thanks so much!
Beth
July 13th, 2009 at 5:24 pm
Great article on copywriting. I would say saving time and money should be on top of the list.
August 5th, 2009 at 8:36 pm
Sold. I subscribed to your feed.
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