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Why Social Media Matters, and Why Kia Doesn’t Care

January 5, 2008

This post was submitted to YouBlog by Kathy Milette, who runs a marketing blog called The Wet Foot Journey, an exploration of marketing, brand, and customer experience.
Kia doesn’t care about my family. And more specifically, Hatfield Kia, the dealer we purchased our Kia Sedona minivan from, doesn’t care about my family. I’ve gone through annoyance, […]