Google creates and implements efficient algorithms to enhance user experience. Bear in mind that Google updates its algorithm up to 500 times annually. It makes minor changes and also changes that have a significant impact on your business. It is therefore crucial that your business is ready for these changes. In case you are not, you will find yourself facing marketing problems.
LOWER RANKINGS AND TRAFFIC
An algorithm update can affect your rankings as well as traffic. If you have lower rankings, you will have fewer people visiting your website. That means that you will have lower revenues as fewer people will buy your products or make an appointment to visit your company. Algorithm updates lower rankings because most businesses build their SEO the current requirements. If the website loads slowly and has low-quality content, its rankings will go down. This goes for websites across all niches, whether they be about service business, home improvement, pets, health, or otherwise.
Bear in mind that Google cares about user experience, and if your GoogleAds lead to a slow page, Google will penalize you. Shifting strategies to fit with current google requirements every time is bad for your company. You may deal with constant problems every time Google modifies its algorithm. You will miss out on customers as you revise your content and ads to fit the new requirements.
To avoid this, you will need to create unique content. If the content on your website is the same throughout your pages or is copied from other websites, you will deal with the Google slap. As mentioned above, Google values user experience. If your users have to deal with copied content, they will not have a good experience, and you will be penalized.
Google updates refine different aspects of the SEO process, and therefore, low-quality content could lead to a google slap. Consider the number of businesses that have had to refine their SEO after the Panda update. Making sure that your content is ethical is an easy way to avoid these types of problems.
In case your keywords are misleading, that could also lead to a google slap. To increase traffic, marketing teams use keywords that lead to unrelated content. Google expects that every keyword leads to quality content that is engaging and informative. If you are not doing this, Google will penalize you and lower your rankings which will be bad for business.
UPDATES MAKE IT HARDER TO PRODUCE SEO CONTENT
As mentioned above, Google does 500 algorithm updates every year. Most of these will affect the type of SEO content that you can produce. That can be a significant blow to marketing for all online companies. It will also discourage new businesses and content creators because they will not know the appropriate material to put online.
Google algorithm updates are a great way to refine the user experience. However, the fact that they are constant and not public means that businesses are constantly dealing with changing SEO strategies which strain the marketing team. A Google algorithm update can bring down your entire marketing strategy. That means companies must use algorithm tracking software to ensure they are aware of the latest changes.
Courtney runs his online business for about 10 years. He decided to share his knowledge to aspiring youth but teaching Marketing at a local college. Aside from that, he also teaches some online lessons and workshops.