Month: March 2021

Creative Ways to Use RSS Feeds in WordPress

RSS stands for Rich Site Summary or Really Simple Syndication. It is a form of web feed that lets users and applications get regular updates from their preferred websites or blogs. While it helps publishers to syndicate their content automatically, it also works great for subscribers willing to track fresh content even without visiting websites manually. If you are thinking about creative ways to use RSS feeds in WordPress, dig deep into this article!

WHAT ARE SOME CREATIVE WAYS OF USING RSS FEEDS IN WORDPRESS?

Once you are done searching for feeds suitable for your website, you need to import them. You can also segregate the feeds using keywords. Before setting up the RSS feeds on your website, make sure that you abide by the legalities by acknowledging the rightful owners of the content and seeking permission from them.

Here are some ways of using RSS feeds:

COUPON/DISCOUNT WEBSITES:

Websites related to coupons and discounts can depend on RSS feeds in WordPress for staying updated with the exclusive, best deals and latest offers. Once you are subscribed to RSS feeds from a particular site, you can show that information on your personal website. You can also provide your zip code on some sites to get updates about deals and offers nearby your area.

NEWS AGGREGATOR SITES:

With RSS feeds in WordPress, you can go through several sites and accumulate news related to a particular genre or niche and have them all in a single place. Thus, drawing content from multiple sources, categorizing them, and presenting in a reader-friendly manner becomes quite easier. If you wish, you can also create plugins that automatically create WordPress posts for a particular stream of content.

ONLINE STORES:

Suppose you are a vehicle dealer and you wish to have a continuous supply of vehicles to offer your customers. By using RSS feeds, you can store your product categories. For this, you need to enter the product’s name into the search bar and then scroll to the end of the page. Once you find the RSS button at the bottom, you need to click on that. This will allow you to get subscribed to the advertisement list for that particular product.

TRACK FOREIGN EXCHANGE RATES OR STOCK PRICES:

You can track stock, currencies, or monitor global stock indices via a customized RSS feed. There are many electronic marketplaces that not only support stock quote feeds but also let users build their own personalized stock quote feed. RSS feeds in WordPress can work wonders for websites that primarily deal with finance and the economy. With these feeds, you can also show the current price of the shares held by your company on your home screen by using a widget.

WEATHER UPDATES:

Another way by which you can help your readers stay updated is by providing them regular weather updates. Multiple online services offer weather-related information. To receive local weather updates, you only need to click on the RSS button and enter your postcode through an RSS feed.

Is Making Money Online The Right Business For You?

You may be tired of commuting to and from the office every day and getting caught up by the rush hour traffic. You may also note that the daily 8 to 5 system is not your cup of tea. Besides personal preferences, the pandemic has forced most of us to find a way to stay productive while at home.

You may have heard of or know about someone who works online, and you would consider trying it out. With an increased demand for remote services, online jobs have tremendously increased over time. When it comes to online jobs, you have a wide variety of options depending on your skills and market niche.

Economic changes have coerced us into looking for more ways to get the bills settled. Thus, the internet has provided various opportunities for you to learn and earn through your skillset. Before diving into any online job, evaluate yourself to determine your capabilities and weaknesses. Thus, you can look for a platform that provides a ready market for your skills by connecting you to potential clients.

With that, let’s take a look at why online jobs would create the best business for you.

Convenience

It’s not such a bad idea to work in your pajamas while sipping on your favorite beverage. Working online is less straining as there is no supervision, and you can plan your schedule however you wish. You can work in your own time with minimal pressure and make yourself feel comfortable.

You don’t have to wear a suit or go, official, as you can work in your favorite sweats and take breaks when required. You can go for a smoke break, eat lunch at whatever time, and feel no pressure to hang up on your friends or family when they call.

Custom Office

The good thing about working online is that you don’t have to put up a desk with your desktop computer. You don’t have to be stuck on your desk all day simply because you’re working. You can work with your laptop from your preferred couch, or wherever fits your preferences.
There is a reason why it’s called remote work since you can work from anywhere at any time. You can walk down to the coffee shop if you don’t feel like staying at home. You can also work on the go even when you travel for vacation and attend to your daily tasks.

You can convert your living room or bedroom into an office. You can also choose to set up a small workstation if you need maximum concentration and if you need some extra space. You can optimize your surround noise levels from quiet to something close to a live concert.

Minimal Distractions

You can turn your home into a cocoon where you can enclose yourself and get lost in your work. You don’t have to deal with disrupting colleagues or sirens from the busy street where your office premises are based. You can set up your conducive environment and get deeply entrenched in your online business. You don’t have to deal with endless ringing by office telephones and conversing with staff members.

Save Money

Imagine the expenses involved in commuting to and from work every week, not to mention the lunch costs. You may not have a diner near your office or a fast food joint where you can grab a quick and affordable lunch. Food costs may also differ depending on the city your office is located.

Working from home allows you to save money by eliminating daily fare and lunch expenses as you can fix yourself a sandwich or a coffee. You don’t have to worry about maintaining your office wardrobe and getting new work clothes.

Making money online may be the right option for you with the proper considerations. Research more on your industry niche and enjoy the benefits of remote work.

How A Google Algorithm Update Can Slap The Entire Internet Marketing Industry

Google creates and implements efficient algorithms to enhance user experience. Bear in mind that Google updates its algorithm up to 500 times annually. It makes minor changes and also changes that have a significant impact on your business. It is therefore crucial that your business is ready for these changes. In case you are not, you will find yourself facing marketing problems.

LOWER RANKINGS AND TRAFFIC

An algorithm update can affect your rankings as well as traffic. If you have lower rankings, you will have fewer people visiting your website. That means that you will have lower revenues as fewer people will buy your products or make an appointment to visit your company. Algorithm updates lower rankings because most businesses build their SEO the current requirements. If the website loads slowly and has low-quality content, its rankings will go down. This goes for websites across all niches, whether they be about service business, home improvement, pets, health, or otherwise.

Bear in mind that Google cares about user experience, and if your GoogleAds lead to a slow page, Google will penalize you. Shifting strategies to fit with current google requirements every time is bad for your company. You may deal with constant problems every time Google modifies its algorithm. You will miss out on customers as you revise your content and ads to fit the new requirements.

To avoid this, you will need to create unique content. If the content on your website is the same throughout your pages or is copied from other websites, you will deal with the Google slap. As mentioned above, Google values user experience. If your users have to deal with copied content, they will not have a good experience, and you will be penalized.

Google updates refine different aspects of the SEO process, and therefore, low-quality content could lead to a google slap. Consider the number of businesses that have had to refine their SEO after the Panda update. Making sure that your content is ethical is an easy way to avoid these types of problems.

In case your keywords are misleading, that could also lead to a google slap. To increase traffic, marketing teams use keywords that lead to unrelated content. Google expects that every keyword leads to quality content that is engaging and informative. If you are not doing this, Google will penalize you and lower your rankings which will be bad for business.

UPDATES MAKE IT HARDER TO PRODUCE SEO CONTENT

As mentioned above, Google does 500 algorithm updates every year. Most of these will affect the type of SEO content that you can produce. That can be a significant blow to marketing for all online companies. It will also discourage new businesses and content creators because they will not know the appropriate material to put online.

Google algorithm updates are a great way to refine the user experience. However, the fact that they are constant and not public means that businesses are constantly dealing with changing SEO strategies which strain the marketing team. A Google algorithm update can bring down your entire marketing strategy. That means companies must use algorithm tracking software to ensure they are aware of the latest changes.

Internet Marketing Blogs Worth Following

Internet business is ruling the entire world nowadays. If you have the knack to reach new customers through internet marketing achieving success is not too far. Some might have trouble contacting the new customers online, and they even have been failing. Those customers can follow Internet Marketing Blogs to reach the destination. Are these internet blogs worth following indeed? You shall follow the top internet blogs without fail to gain online. You can gain online marketing tips if you follow the blogs closely. The four basic features such as visibility, customer engagement, conversion, and measurement are achieved by you through top-notch internet blogs.

Blogs to Follow

If you want to know some of the blogs that are worth following, you can go with the following ones. The following blogs can give you some ideas about internet marketing. The tips, suggestions, and feedback for you may change your life further. Be selective when you go through these blogs so that your online marketing step becomes good and smart. A basic knowledge, comprehensive methods, and tremendous ways make you a successful online businessman. Marketing blogs help you develop business, enhance business value, improving online presence, to stay updated with the latest trend of the industry.

Best Internet Marketing Blogs Worth Following are:

  • QuickSprout Blog
  • MobileMonkey
  • Social Media Examiner
  • Duct Tape Marketing Blog
  • Convince & Convert Blog
  • Smart Passive Income Blog

The above blogs are few examples for your search, and still, there are plenty available online. What is the major advantage of these blogs for your internet marketing? These blogs give you basic ideas and skills for your marketing online purposes. The details available on these blogs are highly informative. You will get great marketing stuff that helps you become one of the leading online businessmen. You can stand out in a crowd by following these blogs to the core.

Advantages are Plenty

If you decide to watch blogs for online marketing then you may get many advantages. The advantages are plenty in number and help you to grow online. The blogs are updated with the latest marketing trends that are essential for your guidance. Some blogs trigger your passion to gain quick online marketing tips for your business. If you are strict enough on following the blogs online, your business goals are achieved in an exemplary way. However, you have to make a nice choice when you choose internet blogs for your growth.

Takeaway

Online marketing individual has to understand and be updated with the trendy blogs. The latest and useful blogs give you the right track for your success. Know the tactics of contacting people and persuading them through valuable blogs. On the whole, following blogs are worth your time indeed. To gain the highest return by optimizing online marketing by an individual is achieved through top-notch blogs. You need not wait until luck knocks on your door and instead you can go ahead. There are many qualitative and mind-blowing online marketing blogs awaiting your vision. Be open to blogs online for your online success business.

How You Can Start Your Own Blog Today

Blogs build community and conversation, and, even as technologies evolve, community and conversation are always relevant. Therefore, a blog in 2021 is still relevant. 

When thinking about how you can start your own blog, there are a number of things to consider. But it all starts with you. 

What Do You Love?

Unless you’re a Renaissance wo/man who knows a little bit about everything, chances are, you have a few highly specific passions. Pick one and write about it. By focusing on a niche topic such as effective dog training methods, you’ll have more success than a general “here’s my daily routine” kind of blog. 

Though daily-living content can be fun and exciting, a blog isn’t necessarily the best platform for it. TikTok, Snapchat, and other social media outlets typically serve that kind of function. That’s not to say that you cannot offer a “slice of life” kind of element to your blog because your audience does want to get to know you. That’s how you build community and trust — by being 100% you. 

What is Your Why?

A popular question in business, “what is your why,” is also a great question to ask yourself when you consider starting a blog. Why are you blogging? Are you blogging to share your specialized knowledge or present reviews on products you adore? Do you just want readers for your words? Or are you hoping to use it as a springboard for monetization? Knowing this from the start will help you narrow your focus. 

Pay Attention to the Nuts and Bolts

Once you have a niche and you’re why nailed down, it’s time to start building. Pick a platform and a web host. Whether you choose a free or subscription plan is up to you, but if you plan to monetize your blog, you’ll want to have more control over your content and storage. 

After researching what is available, purchase a domain name that is readable and unique. You will also want to make sure you can “own” simple, readable social media handles that point back to your blog. 

If your blog is titled “How the West Was One,” a quirky blog about being single on the west coast, having a social media handle like @SingleInCali35 might be confusing. @WestOne sounds like a bank.

Content Calendars are Key

Pick a schedule and stick to it. Your readers will expect a reliable publishing schedule or they’ll get bored and lose interest — or worse, forget you exist altogether. 

Use a spreadsheet to keep track of your content calendar. At a minimum, you’ll need the following: 

  • blog title;
  • publication date;
  • URL;
  • word count;
  • and image asset links.

Be Honest About Ads

If you’re running ads on your site or selling them, you need to be crystal clear about it or you could run afoul of federal guidelines. Having a Terms of Service/Use is also critical, even if it’s a link in your footer. 

Google Adsense is a popular option for running ads on your blog, but there are others as well. Research the TOS and see what you’re comfortable offering. If you are writing for a conservative audience, you might want to have some say over what is advertised on your page.

Affiliate programs mean you partner with a retailer to promote their products and generate a commission when people click and/or buy. Most people are familiar with the Amazon affiliate program, but other retailers have them too. As always, check the T&C to see what is and isn’t allowed. 

If you keep these in mind, you can be on your way to blogging today.